01
Read the search
What did they type, and what were they hoping to find? I look at the queries, the pages already ranking, and the questions in "People also ask".
SEO & conversion copywriterRanking is half the job. I write the other half.
I'm Josh Nuñez. I've spent two years doing SEO for 20+ businesses and watching well-ranked pages lose the visitor on the first screen. Now I write the pages, ads, and emails that keep them reading.
Landing pages · Paid social · Email · SEO content
emergency plumber tulsa
Spec
Burst pipe? A licensed Tulsa plumber can be at your door in 60 minutes.
The gap
The click is where most SEO reports stop.
I've sent those reports. Impressions up, clicks up, average position up. Then the client asks how many of those visitors called, and the answer is in a different spreadsheet, if it's anywhere.
Someone who lands on a page wants four things answered, usually before they've scrolled:
- “Is this for me?”
- “Why should I care?”
- “Why should I believe you?”
- “What do I do now?”
If the page doesn't answer them, the ranking was wasted effort. Mine included.
See how I answer them →Why an SEO writes good copy
I read the search before I write the page.
A query like "emergency plumber open now" tells you the reader's problem, how urgent it is, and the words they use for it. Most writers have to guess at that. I pull it from Search Console and the results page before I write a line.
02
Find the angle
The same offer can be about money, time, or peace of mind. I write several versions and say which one I'd test first.
03
Make the ask obvious
One page, one action. The reader should know what to do and what happens after they do it.
What I write
Four kinds of copy, with a sample of each.
Web and SEO copy
Pages that rank and still sound like a person.
Service pages, blog posts, title tags, and meta descriptions written from real query data. This is the work I've done longest, and the samples are live on client sites.
Paid social
Ads with more than one angle.
Hooks, primary text, and headlines for Meta and LinkedIn. I write several angles per offer so there's something to test.
Landing pages
Pages built around one decision.
Headline, proof, objections, and the ask, in the order a doubtful reader needs them.
One objection per send.
Welcome, nurture, and promo sequences. Each email has one job and one link.
Samples
Read the copy and judge for yourself.
The first group is client work that's live right now. The second group is spec work, for the kinds of copy no client has paid me to write yet.
Client work
Written for two clients through an agency I contract with. The articles are ghostwritten and published under the client's byline.
B2B SERVICE PAGE
CLIENT WORKWhalls Group, correctional recruitment
State correctional systems carry a wider range of hiring needs than any other agency Whalls Group serves. A state Department of Corrections fills correctional officer posts by the dozen in a normal month, and fills a commissioner or regional administrator seat maybe once in a career. Whalls Group staffs both ends of that range, through one recruitment partner built for how state government hiring actually works.
A service page for state corrections departments, written for the HR director and the appointing authority.
Hero · Two hiring problems · Process · FAQ
PRODUCT COMPARISON ARTICLE
CLIENT WORKExotic Animal Supply, animal feed retailer
Exotic Animal Supply carries both BioWorma and Livamol with BioWorma, and the question we hear most is which one to actually buy. The short answer: they use the same active ingredient and work the same way once they hit the manure. The real difference comes down to concentration, form, and whether you want added nutrition built in.
Two parasite control products with the same active ingredient. The article tells a livestock owner which one to buy.
Short answer first · Comparison table · FAQ · Where to buy
All published work
Client work41 pages and articles, all live
18 articles and 4 service pages for Whalls Group. 18 articles and 1 dealer page for Exotic Animal Supply.
Spec work
I invented these businesses and briefs. Nobody paid for the work or ran it.
Paid social
Spec projectA parked truck still has a payment due.
Five Meta ads for a mobile diesel repair shop, each built on a different worry.
5 angles · 5 ads · 8 hooks
Landing page
Spec projectBurst pipe? A licensed Tulsa plumber can be at your door in 60 minutes.
An emergency plumbing page that puts the price and the arrival time above the fold.
Hero · Process · Objections · CTA
You don't need another tool. You probably need fewer.
A three-email sequence that moves a lead from a free template to a free trial.
3 emails · 3 objections · 1 goal
- 2+ years
- in agency SEO
- 20+
- client accounts managed
41 pages and articles published for two clients. Whalls Group (18 articles and 4 service pages) and Exotic Animal Supply (18 articles and 1 dealer page).
Contact
Send me a brief, or a page that isn't converting.
If you're hiring for a copywriting role and want a test piece, send the brief and a deadline. If you have a page that ranks but doesn't bring in enquiries, send the URL and I'll tell you what I'd change first.
joshnunez.work@gmail.com