About
I'm an SEO who got curious about what happens after the click.
I'm Josh. I'm based in the Philippines and work remotely.
I started out writing and optimizing SEO content, then moved into strategy: competitor research, content plans, and reporting. I'm certified by Semrush Academy and Surfer Academy. I'm also studying software development, which helps when I need to talk to whoever is building the page.
Conversion copy is the newer skill. I've written 41 published pages and articles for clients, and I've been studying direct response and writing spec ads, emails, and landing pages like the three above. I don't have paid ad results to show you yet. What I do have is two years of data on what people search for, and a habit of checking whether the thing I wrote worked.
How I work
Six questions I answer before I write.
If I can't answer one of these, I go back to the research. Usually it's number five.
01
Who is reading?
A job title isn't enough. I want to know what they searched and what they've already tried.
02
What's wrong right now?
In their words, taken from reviews, forums, and search queries.
03
What do they want instead?
The outcome they'd describe to a friend.
04
Why this offer?
What it does that the next tab over doesn't.
05
Why believe it?
Numbers, guarantees, reviews, names. If the client has no proof, I say so before I write around the gap.
06
What's the ask?
One action, and what happens after they take it.
Certifications
Certifications
Local SEO Course with Greg Gifford
Semrush Academy · 2025
Engage & Convert: The Ultimate Email Marketing Guide
Semrush Academy · 2025
How to Outrank Your Competition in Local Search
Semrush Academy · 2025
Navigating On-Page and Technical SEO: A Semrush Deep Dive
Semrush Academy · 2025
Content Optimization Masterclass
Surfer SEO · 2025
Tools
Tools I use
Ahrefs and Semrush for research. Search Console and GA4 to see what happened. Surfer and Clearscope for content. WordPress, Elementor, Yoast, and Rank Math to publish. Canva and Sendible when a client needs social posts.
- Ahrefs
- SEMrush
- SurferSEO
- Clearscope
- WordPress
- Elementor
- Yoast SEO
- Rank Math
- Shopify
- Wix
- Google Search Console
- Google Analytics 4
- Canva
- Sendible
- Excel
- Google Sheets
Contact
Send me a brief, or a page that isn't converting.
If you're hiring for a copywriting role and want a test piece, send the brief and a deadline. If you have a page that ranks but doesn't bring in enquiries, send the URL and I'll tell you what I'd change first.
joshnunez.work@gmail.com