A product comparison that gives the answer in the first paragraph
Client work · Comparison article · Exotic Animal Supply · Ghostwritten, published under the client's byline
Ghostwritten for Exotic Animal Supply. Published under the client's byline.
Live page: https://exoticanimalsupply.com/blogs/news/bioworma-vs-livamol-with-bioworma
The brief
The store sells two parasite control products with almost the same name. Customers kept asking which one to buy.
What I was working with
- Both products use the same active ingredient at very different concentrations, so the doses look wildly different (0.1 oz against 1.6 oz per 100 lbs).
- A dosing mistake here could harm an animal. Every figure had to match the manufacturer's label.
- One of the two products was out of stock when the article went live.
What I wrote
Read the live article →Fed at their labeled rates, both products deliver an equivalent dose of active spores. Neither is more effective than the other.
Why I wrote it this way
The first paragraph gives the short answer, because the reader came with one question and shouldn't have to scroll for it.
The dose difference gets its own explanation early. A reader who sees 0.1 oz on one label and 1.6 oz on the other will assume one product is stronger. The article says plainly that neither is, and why.
The comparison table is there for the person who only wants to scan. The last section tells them what's in stock and where to buy it, including the fact that one product was sold out.
The numbers
26 clicks and 886 impressions from Google between July 27 and October 3, 2026, at an average position of 7.6. It is the store's best performing article so far.