A service page for state corrections departments
Client work · B2B service page · Whalls Group
Live page: https://www.whallsgroup.com/state-department-of-corrections-staffing
The brief
Whalls Group wanted a page for state Departments of Corrections. The reader is an HR director or an appointing authority who has to justify a vendor through a procurement process.
What I was working with
- The client is a recruitment firm and must never be described as a staffing agency.
- No statistic could appear unless I had read the source in full.
- The page had to serve two very different hires: frontline officers by the dozen, and a commissioner once in a career.
What I wrote
View the live page →A vacant correctional officer post costs an agency overtime the day it opens. A vacant warden or regional administrator seat costs something slower and harder to measure: stalled policy initiatives, an interim leader without full authority, and staff who read the vacancy as instability.
Why I wrote it this way
The opening paragraph names the range of the job (officer posts every month, a commissioner's seat once in a career) because that range is the thing a state department has and a county jail doesn't. It tells the reader in two sentences that the page was written for them.
The second section is about procurement. A state HR director's first worry is whether a vendor can be hired through the approved process at all, so the page answers that before it talks about candidates.
The FAQ answers are one to three sentences each and start with yes or no where they can.
The numbers
Average position 2.9 in Google for July to September 2026, with 106 impressions and 1 click. It ranks, and almost nobody searches for it. I'd rather show that than hide it.